Momentum had a wealth of content and a strong message but part of the challenge here was to display it in a clear and concise manner. Site structure was paramount as user experience needed to be seamless.
We also focused heavily on conversions and adding in call-to-action points wherever they fit. The priority here was only 30% aesthetic with 70% focus on converting more of the sites visitors into clients through messaging and call-to -action prompts.
It is early days here but the Google rankings and enquiries have immediately increased, so it seems both goals have been reached quicker than we could have hoped for.